Norra cards are printed on paper made from recycled wood fibre and grass fibre through a more sustainable and circular process. But why is it important to look for sustainable paper alternatives in the first place?
Did you know that in 15 seconds, 199 tons of paper are produced? It not only provides the paper we print or write on, it also provides the gift wraps around our birthday presents, the package around our favourite food (or basically any product we buy and use), the magazines, novels and cookbooks we read in, the greeting cards we send to our beloved ones, and so on….
Even though our world becomes increasingly digitalized, paper continues to make our live more comfortable: it is a very valuable product!
At the same time, the paper industry has a resource intensive nature. Of the paper produced today, 93% comes from trees. To produce one paper greeting card out of trees, already 2,5 liters of water are needed. The chemicals used to bleach and process the paper are harming the environment. Fortunately, the industry is constantly evolving and innovating, and various sustainable solutions have been discovered.
In my quest for a sustainable alternative, I stumbled upon Veezel©. Veezel© is a type of unbleached paper made from recycled wood fibre, recycled grass fibre and only a small portion of virgin paper. It is developed by two Dutch companies. The grass fibre comes from mowed roadside grass in the Netherlands, which is processed in a Dutch factory nearby.
The end product is recyclable, of high quality and has a very rustic and natural look and feel. This combines very well with Nordic nature designs of Norra cards!
Interested in learning more?
Norra cards 